Qualified Air Source Heat Pump Leads for UK Installers
Transform your heat pump business with premium leads that actually convert. We’ve already delivered over 1,000 qualified heat pump leads to installers across the UK, providing exclusive prospects ready to invest in energy-efficient heating solutions. Every lead is 100% exclusive, only sent to you, and comes pre-screened for genuine interest in air source heat pump installations.
Why Choose Our Heat Pump Leads for UK Installers?
Working with dozens of heat pump installers across the UK, we’ve developed deep expertise in the renewable heating market. Unlike generic lead generation companies, we understand the specifics of the UK heat pump industry and relevant compliance. Our leads are strictly exclusive (never shared or resold) and 100% GDPR-compliant.
They’re generated through targeted campaigns that attract homeowners actively seeking heat pump installations, not random inquiries. Each prospect is thoroughly pre-qualified and ready to engage with your sales team. Key benefits for UK installers:
- ECO4 & Grant-Eligible Prospects: Access to homeowners potentially eligible for ECO4 funding or the £7,500 Boiler Upgrade Scheme grant, meaning leads who can take advantage of government incentives.
- High-Intent Homeowners: Connect with prospects actively researching heat pump solutions (they’ve shown interest in terms like “heat pump installation” or “heat pump grants”), indicating strong intent and need.
- 100% Exclusive Leads: Every lead is sold to only one installer. No sharing, no competition, you get full ownership of the customer relationship from day one.
Transparency & Trust: Full clarity on how each lead was acquired. We provide insight into the marketing source (e.g. Google, Facebook, SEO content), so you know the prospect’s journey and can approach the sale with context.
Ready to acquire air source heat pump leads? ?
Air Source Heat Pump Leads:
How Our Process Works
Targeted Campaigns : Local & National
We run multi-channel digital campaigns specifically designed for the UK heat pump market. Our approach combines highly targeted Google Ads (bidding on high-intent keywords like “heat pump installation cost,” “air source heat pump grants”) with SEO-optimized content that captures organic traffic from homeowners researching renewable heating solutions. We also leverage social media advertising (e.g. Facebook ads) to reach eco-conscious homeowners, highlighting heat pump benefits and available grants. This comprehensive targeting strategy ensures we attract qualified leads who are serious about installing heat pumps. Our targeting includes:
- Geographic filters: Focusing on specific regions and postcodes you serve, from local boroughs to nationwide UK coverage.
- Property segmentation: Tailoring campaigns to property types (detached, semi-detached, terraced homes) and heating needs, so leads match the kind of installations you handle.
Real-Time Delivery of Exclusive Leads
Every lead is delivered to you instantly in real-time. Each prospect is exclusive to your business, we never share or resell leads. That means no other installer will contact them, eliminating any competition or lead fatigue. You get complete ownership of the customer relationship, allowing you to follow up quickly and close the deal. Here’s what you receive with each heat pump lead:
- Full contact details: Name, phone number, and email address of the interested homeowner.
- Property & location info: The lead’s property type and postcode, so you know the context (e.g. size of home, region) before you call.
Benefits of Exclusive Air Source
Heat Pump Leads
High Intent Leads = Higher Conversions
Our leads aren’t just a list of names, they’re pre-qualified homeowners who have actively sought information about heat pump installations. Because these prospects are already interested and meet basic criteria, they convert at significantly higher rates compared to cold outreach or leads that multiple companies are chasing. In practice, this means your sales team can close more deals with less effort. By focusing on exclusive, interested prospects, you’ll see a better return on investment and faster growth in your installation pipeline. Simply put, high-intent leads lead to higher conversion rates and more efficient sales cycles than typical cold calling lists or shared leads.
Who Are Our UK Heat Pump Leads For?
Our air source heat pump leads are ideal for a range of companies and professionals in the renewable heating industry, including:
- Air Source Heat Pump Installers : Local or regional installers seeking homeowners ready to install ASHP systems (including those eligible for the £7,500 Boiler Upgrade Scheme grant). If you install air-to-water or air-to-air heat pumps in homes, these leads match your services.
- Ground Source Heat Pump Specialists : Companies focusing on ground source heat pump (GSHP) installations targeting properties with suitable land (rural homes, larger estates). We include leads interested in GSHPs and renewables, and we can filter for those with space for ground loops or boreholes.
- MCS-Certified Installers : Accredited installers who can carry out grant-funded installations under programs like ECO4 or BUS. Our leads often understand they need an MCS-certified installer for warranty and incentive eligibility, making them ready to work with qualified professionals.
- Regional & National HVAC Companies : Larger companies expanding their heat pump division across the UK. If you’re looking to grow your heat pump installation teams in new territories, our consistent, high-quality lead supply can support your expansion.
Rising Market Demand for Air Source Heat Pumps in the UK
Air source heat pumps are a rapidly growing segment of the UK heating market, driven by government climate targets, generous grant programs, and rising homeowner interest in energy-efficient living. The demand surge is backed by compelling data:
- Record Growth: Heat pump installations in the UK jumped 20% in 2023, reaching a record 36,799 units installed (MCS-certified installations)
- Surging Sales: Between 2021 and 2022, UK heat pump sales increased by ~40%, equating to 17,000+ more units year-over-year. The UK heat pump market nearly doubled in 2021 and continued its rapid growth in 2022, indicating strong momentum.
- Government Targets: The UK government has set an ambitious goal of 600,000 heat pump installations per year by 2028. This target, roughly a tenfold increase over current annual installation rates, shows the massive scale of expected demand in the coming years as Britain pushes toward net-zero emissions.
- Huge Replacement Market: Today, over 23 million UK homes still have gas boilers (about 85% of households), all of which will eventually need low-carbon heating replacements. With gas boilers to be banned in new homes from 2025 and likely phased out of existing homes by the 2030s, millions of properties will be switching to heat pumps or other green heating solutions. This represents a huge long-term market opportunity for heat pump installers.
Customer reviews
Titouan le Rallier
Nutritionist
Wilhelm has significantly improved my SEO. I recommend him without hesitation! He also provided valuable advice on other topics. His speed and the quality of his work make him an essential partner.
Eric Maillard
CEO Merci Léon
From the very first contact, I appreciated his commitment even before the initial quote was approved! In the end, I’m extremely satisfied with the work and the results achieved. I’m excited to continue working together on new projects and have full confidence in the outcomes!
Joelle Wang
CEO Masqeye.com
I am extremely satisfied with the work Wilhelm has done regarding link building. Not only has he successfully secured quality links to enhance my site’s visibility, but he has also been remarkably attentive to my needs.
UK Compliance & Grant Knowledge
ECO4
Scheme
We identify homeowners who may qualify for fully funded heat pump installations under ECO4 (the Energy Company Obligation phase 4). This means targeting properties with poor energy efficiency or vulnerable households that could be eligible for free heat pump installations. By finding ECO4-eligible prospects based on property type, insulation, and household circumstances, we connect you with leads that have a high chance of approval for government-funded installs.
Boiler Upgrade Scheme
Our campaigns are designed to reach homeowners who can take advantage of the Boiler Upgrade Scheme grant. The BUS offers £7,500 towards an air-source heat pump installation (and similar support for ground source systems) in England and Wales. We target houses likely to meet the criteria, for example, homes with an older boiler or electric heating, and educate prospects about the grant. By focusing on grant-aware consumers, we deliver leads who are not only interested in heat pumps but also financially enabled to proceed thanks to government incentives
MCS
Certification
Most of our leads understand they need to work with an MCS-certified installer for grant eligibility and to ensure quality and warranty protection. We emphasize in our marketing that installations should be done by accredited professionals. This means the homeowners you’ll speak with are prepared to hire an MCS-certified company like yours. They value the assurance of quality standards and often specifically seek out certified installers (knowing it’s required for programs like BUS and important for long-term system performance).
We Can Produce Results In Any Sector
FAQ : Everything You Need to Know About Our Heat Pump Leads
Are the heat pump leads really 100% exclusive?
Yes, absolutely. Each lead is provided to only one installer and never sold to another. You get full ownership and direct contact with the homeowner. We maintain strict exclusivity policies. Once a lead is delivered to you, it’s permanently removed from our system and cannot be purchased by your competitors. This ensures you’re never competing over the same prospect, and it protects the integrity of the lead for better conversion chances.
How are the leads generated?
All our leads are generated through our own targeted digital marketing efforts, we do not buy lists or recycle leads from third parties. We run multi-channel campaigns (paid ads, dedicated landing pages, SEO content) designed to attract homeowners in the UK who are actively looking into heat pump installation. This includes reaching those researching ECO4 funding or Boiler Upgrade Scheme grants, since they’re highly motivated prospects. Our approach spans Google Ads, Facebook/Instagram advertising, content marketing on energy efficiency blogs, and strategic partnerships with relevant websites. Every lead comes to us (and then to you) as a result of these focused campaigns, ensuring quality and intent.
Can I test a small batch before committing to a larger campaign?
Absolutely. We encourage new clients to test our service. You can start with a small number of leads. This lets you validate conversion rates and ROI on a lower volume before scaling up. We’re confident in our lead quality, so we’re happy to prove it on a trial basis. Many of our long-term partners started with an initial test and saw the value first-hand.
Do the leads include both phone and email contact details?
Yes, every lead includes a phone number and an email address for the homeowner. In fact, we often phone-qualify leads as an added step. Our data shows that phone-verified leads, where our team has had a brief conversation to confirm the prospect’s interest and details, are significantly more likely to convert, especially in the UK market. We recommend focusing on these phone-qualified leads as they have explicitly confirmed they are ready to discuss a heat pump installation. By the time you receive the lead, the homeowner expects your call and is prepared to have a meaningful conversation about moving forward.
What areas do your heat pump leads cover?
We run campaigns nationwide across England, Scotland, Wales, and Northern Ireland. You can receive leads from all over the UK. However, if you prefer to focus on specific regions, for example, only within certain counties or a radius around your office, we can adjust our targeting to match. Our lead generation is flexible: whether you want local leads in a tight geography or national leads to expand into new areas, we tailor the campaign to deliver prospects in your desired locations.
How quickly will I receive leads and how are they delivered?
Speed is one of our priorities. Leads are delivered instantaneously after the homeowner submits their details and passes our initial qualification. You’ll receive an email (or API post, if integrated) in real-time with the lead’s information. There’s no delay, you can contact the prospect while their interest is peak high. Each lead notification will contain all the details you need (contact info, location, etc.), so your sales team can respond promptly. Quick follow-up is key to conversions, and our system is built to facilitate that.
Let's talk about your project
Get in touch for more information or to schedule a consultation.