GBIS Home Insulation Leads for UK Installers
Transform your insulation business with exclusive leads that actually convert. We’ve delivered over 100+ qualified GBIS leads monthly for UK installers, providing pre-screened homeowners ready to book government-funded insulation upgrades.
Why Choose Our
GBIS Home Insulation Leads?
Working with dozens of insulation installers across the UK, we’ve developed deep expertise in the government energy efficiency market. Unlike generic lead generation companies, we understand the specifics of the Great British Insulation Scheme (GBIS) and its requirements. Our leads are 100% GDPR compliant and generated through targeted campaigns that attract homeowners actively seeking free or heavily funded insulation upgrades. Our prospects are pre-qualified for GBIS eligibility and ready to engage with your installation team.
Exclusive and High-Intent GBIS Leads Only
Every GBIS lead is delivered exclusively to you. No sharing, no reselling, no competition with other installers on the same homeowner enquiry. We maintain strict exclusivity policies, once a lead is delivered to you, it’s permanently removed from our system. Our in-house campaigns target homeowners who have actively expressed interest in government insulation grants and meet GBIS eligibility criteria, not generic “energy advice” enquiries. This qualified approach means significantly higher conversion rates compared to shared leads or cold outreach.
Quality Pre-Qualification Process for our BGIS Leads
Before we hand leads over to installers, we perform comprehensive qualification to ensure they meet GBIS eligibility criteria. Our lead capture involves a smart eligibility quiz that homeowners complete, capturing essential information about their property and circumstances. We keep this form user-friendly to avoid drop-offs, but it covers key eligibility points:
GBIS Scheme Compliance
- EPC Rating Verification: Every lead has properties rated EPC D-G, meeting core GBIS requirements
- Council Tax Band Screening: Properties fall within appropriate council tax bands for scheme eligibility
- Benefits Status Confirmation: Low-income households flagged for flexible local authority referrals
High-Intent Qualification
- Active Grant Seekers: All prospects actively searched for terms like “free insulation grant” or “GBIS eligibility”
- Property Ownership: Homeowners confirmed, not tenants requiring landlord permission
- Installation Readiness: Properties assessed for practical installation feasibility
Ready to acquire GBIS leads ?
How We Generate GBIS Home Insulation Leads
Targeted Digital Campaigns
All of our GBIS leads are organically generated by our own marketing efforts, not purchased or recycled from third parties. We utilize a multi-channel approach specifically designed for the UK government insulation market:
- Google Ads targeting high-intent keywords like “home insulation grant UK,” “GBIS eligibility 2025,” and “free cavity wall insulation”
- SEO-optimized content that captures organic traffic from homeowners researching government energy schemes
Smart Eligibility Assessment System
Our proprietary qualification system ensures every lead meets GBIS requirements before delivery. Each homeowner completes our eligibility quiz covering:
- Property postcode and type verification
- Current EPC band confirmation (D-G required)
- Council tax band assessment
- Benefits status for enhanced eligibility
- Timestamped consent and GDPR compliance
Instant Delivery with Complete Transparency
Each lead is delivered to you in real-time, straight to your inbox with no delays. We’re upfront about how leads are generated through our own campaigns and content, building trust that improves conversion rates. What you receive with every GBIS lead:
- Full contact details (name, phone, email)
- Complete property information and EPC status
- GBIS eligibility confirmation with qualifying criteria met
- Best contact time and preferred communication method
Geographic Coverage Across Great Britain
We run GBIS lead campaigns nationwide across England, Wales, and Scotland. Our targeting reaches eligible homeowners anywhere from major cities to rural areas across Great Britain. This comprehensive approach is effective because energy inefficient homes requiring insulation upgrades are prevalent throughout the UK. However, we can geographically refine targeting based on your installation area:
- Focus on specific regions like North West, West Midlands, or North East
- Concentrate on particular cities or council areas within your service radius
- Adjust campaign filters to match your MCS certification coverage areas
The flexibility is there to target by region or postcode as required, ensuring you receive leads in your preferred installation territories.
Volume and Delivery Capacity
We currently produce substantial GBIS lead volume with capacity to scale further. Our monthly lead volume consistently exceeds 500+ qualified leads per month. We emphasize quality over sheer quantity, aiming to grow volume steadily while maintaining GBIS eligibility precision.
- Ramp up campaigns to increase lead flow if you require higher volumes with solid ROI
- Throttle volume to match your installation team’s capacity, ensuring you’re never overwhelmed
- Flexible delivery that adapts to your crew scheduling and project management capabilities
Consistent monthly supply with room for expansion based on government scheme demand.
Rising Market Demand for GBIS Insulation
The Great British Insulation Scheme represents a rapidly growing opportunity in the UK energy efficiency market, driven by government commitment to home decarbonization and rising energy costs. The demand surge is backed by compelling official data:
- 67,100 households upgraded by May 2025, after 85,600 measures were installed (average ~5,100 per month)
- Across GB, the average rate stands at 227 upgrades per 100,000 households, with peak deliveries in North West (16%), West Midlands (15%), and North East (12%) regions.
- GBIS allows one insulation measure per household, with optional heating controls for low-income applicants. After mid-scheme updates in early 2025, installers can now offer two separate low-cost measures per house (e.g. cavity + loft), boosting average order value and lead appeal.
- With ECO4 continuing alongside GBIS and a total ECO+GBIS obligation reaching £5 billion by March 2026, most installers expect a wave of referrals and high‑quality leads before the scheme closes on 31 March 2026.
Regional variations in uptake present strategic opportunities, with some areas remaining underserved despite eligible housing stock. The integration of GBIS with ECO4 delivery also creates cross-selling opportunities for comprehensive retrofit packages that maximize both customer satisfaction and project value.
Customer reviews
Titouan le Rallier
Nutritionist
Wilhelm has significantly improved my SEO. I recommend him without hesitation! He also provided valuable advice on other topics. His speed and the quality of his work make him an essential partner.
Eric Maillard
CEO Merci Léon
From the very first contact, I appreciated his commitment even before the initial quote was approved! In the end, I’m extremely satisfied with the work and the results achieved. I’m excited to continue working together on new projects and have full confidence in the outcomes!
Joelle Wang
CEO Masqeye.com
I am extremely satisfied with the work Wilhelm has done regarding link building. Not only has he successfully secured quality links to enhance my site’s visibility, but he has also been remarkably attentive to my needs.
We Can Produce Results In Any Sector
FAQ: FAQ: Everything You Need to Know About Our GBIS Home Insulation Leads
Are the GBIS leads really 100% exclusive?
Yes. Each lead is sent to only one installer and never resold. You get full ownership and direct contact with the homeowner. We maintain strict exclusivity policies, once a lead is delivered to you, it’s permanently removed from our system and cannot be sold to competitors.
What GBIS qualification process do leads go through before delivery?
We perform comprehensive qualification through our smart eligibility quiz that captures essential information about the homeowner’s property and circumstances. This includes confirming EPC D-G rating, appropriate council tax band, benefits status where applicable, and postcode verification for Great Britain coverage. While we don’t conduct technical surveys (that’s handled by installers), this screening ensures leads meet core GBIS eligibility criteria and are serious about proceeding with installation.
Can I target specific regions across Great Britain?
Absolutely. While we run campaigns nationwide across England, Wales, and Scotland, we can refine targeting based on your installation areas. Whether you want to focus on the North West, West Midlands, specific council areas, or any other region within your MCS certification coverage, we can adjust our campaign filters to deliver leads in your desired service territories.
How quickly are leads delivered and what information do I receive?
Leads are delivered instantly in real-time straight to your inbox. For each GBIS lead, you receive complete contact details (name, phone, email), property information and EPC status, GBIS eligibility confirmation with qualifying criteria met, best contact times, and the original eligibility quiz responses. This comprehensive information helps you engage meaningfully with homeowners from the first contact.
What if GBIS scheme policies change during my campaign?
Our lead generation system updates in real-time, aligned with Ofgem’s guidance and government policy changes. We tag each lead with the date and policy version they qualified under, ensuring you have accurate information for compliance. If scheme criteria change, we immediately adjust our qualification process to maintain lead quality and eligibility.
Is there a minimum order size for GBIS leads?
No. You can test with 5-10 leads to validate quality and conversion rates before moving to monthly or campaign-based volume deals. This allows you to assess lead quality and fit with your installation process before committing to larger volumes.
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