Comptoir Gourmand

London-based Comptoir Gourmand offers a wide range of French pastries, from croissants to fine cakes. The company has several bakeries and cafés in areas such as London Bridge, and also offers catering and event organisation services in iconic locations such as Southwark Cathedral.

+143 %

organic traffic

+36%

increase in online sales

+ leads

Objective:

Comptoir Gourmand, despite having a strong presence on social networks such as Instagram, wanted to increase traffic to its website in order to boost online sales and increase lead acquisition for events and catering services.

Solutions :

Thanks to its reputation, the Comptoir Gourmand website already had a high level of authority and a large number of quality backlinks. Comptoir Gourmand’s main need was to create content and target keywords, which were previously non-existent.

Here’s what we did:
Creation of landing pages:
Landing pages were created to target prospects linked to events and the catering service. These pages were optimised for target keywords and visitor conversion.

Pages with information content:
New pages with informative content, such as blog posts and top stories, have been created to attract customers from cafes and patisseries.

Text optimisation for conversion:
The site’s texts and structure have been optimised to improve the conversion rate.

Link acquisition:
Backlinks were acquired to improve the positions of the landing pages dedicated to events and catering services.

Results :

+143% organic traffic on the website
+36% increase in online sales of products
Growth in the number of new customers acquired for events and catering.