Luz Editions
Founded by Paula Franco, Luz Editions is a French-Portuguese brand that celebrates Portuguese craftsmanship and traditions. Paula, of Portuguese descent and born in France, draws inspiration from luxury and her roots to create unique collections that tell the story of her homeland. Luz Editions offers lasting objects, such as handcrafted ceramics and pure linen textiles printed with vintage Portuguese photographs.
1ˢᵗ position
on the target keyword in 3 months
Objective :
The goal was clear: to rank for the keyword ‘ceramic suspension’ to boost sales of these items, valued for their quality and aesthetics. Despite multiple attempts, the site struggled to effectively rank for this term.
Solutions :
To achieve this goal, the decision was made to focus on the ‘suspension céramique’ category page through the following actions:
On-Page SEO Optimization: All Hn headers and meta descriptions were refined, and the page text was enhanced to integrate the keyword naturally.
Internal Linking Improvement: The structure of the ‘ceramic suspension’ category was reorganized using a semantic clustering model, with optimized anchor text for internal links.
External Backlink Acquisition: A targeted backlink strategy was implemented to increase the page’s visibility and authority for the target keyword.
Results :
In just three months, the page went from completely absent in search results to the 1st position for the keyword ‘suspension céramique’.
