Rebelle Paris
Rebelle Paris is an image consultancy run by Chloé Guerfi. With degrees in aesthetics and styling, Chloé combines her expertise in make-up and fashion with an empathetic, personalised approach. She helps her clients reveal their true identity and align their appearance with their personality, thereby promoting personal fulfilment and self-esteem.
+66 %
keywords in the top 5
+156 %
traffic
+ leads
Objective:
Rebelle Paris wanted to increase its visibility on Google. Although efforts had already been made on social networks, Chloé Guerfi was looking to optimise the agency’s natural referencing in order to improve its online presence and attract new clients.
Solutions :
Chloé Guerfi wanted to achieve rapid results without significantly modifying the design of the website. The aim was to optimise the existing website and create new landing pages targeting long-tail keywords to rapidly improve positions in search results.
Here’s what we did:
SEO optimisation of the home page:
Overhaul of the structure of the <Hn> tags with the insertion of the target keyword.
Improved the relevance of the text on the page.
Addition of SEO-friendly elements, such as a Q&A at the end of the page.
Creation of new landing pages:
Development of pages targeting new keywords relating to the sector, such as ‘atelier colorimétrie Paris’ and ‘relooking femme Paris’, in order to attract prospects more quickly.
Acquisition of backlinks:
As the site initially had very few backlinks and little authority, a backlink acquisition campaign was set up, targeting both the home page and the new landing pages (deep linking).
Results :
- 66% of new landing pages created reached the top 5 on Google.
- Increase in traffic of +156%.
- Significant growth in the number of leads.
